Dolce and Gabbana did away with it-girls and replaced them with high-tech drones during its Milan Fashion Week autumn/winter 2018 show.
The Dolce and Gabbana autumn/winter 2018 show, held during Milan Fashion Week, commenced 45 minutes late due to 600 guests being advised to turn off all their Wi-Fi hotspots. After several stern voice-overs, and much to the displeasure of the fashion elite, the guests were briefly cut off from the online world.
Dolce & Gabbana AW18. Image courtesy of D&G Instagram
For a brand that is so reliant on the power of social media, many were bewildered at the strict ‘no Wi-Fi’ policy at D&G.However, all became clear when the show finally began. It opened with drones hovering down the catwalk in single file. The soundtrack was Kendrick Lamar and SZA’s All of the Stars.
The drones showcased Dolce and Gabbana handbags from its autumn/winter 2018 collection as the unusual catwalk received resounding applause from attendees. Men and women in lab coats were seen controlling the drones while they drifted down the catwalk. The gadgets were soon replaced by human models, presenting a Dolce and Gabbana collection that featured bold patterns and slogan tees.
Deputy editor of Fashionista, Tyler McCall, voiced her opinion on the high-tech runway on Twitter, saying: “Dolce & Gabbana replaced millennials on the runway with drones, proving no one is safe from being made obsolete by technology.”
This led _shift to wonder: what is the future of fashion? Will technology rule the runways?