With a plethora of fragrances to choose from, it can be a daunting, almost impossible, task to find your signature scent. Once you land on one that you love, it’s an incredible moment. And that’s because of the power of fragrance—it can evoke emotion, bring back important yet forgotten memories, and remind you of your very best days.

History of perfume
There hasn’t been a beauty product that’s captured the world’s attention as much as fragrance. With a history spanning centuries, it remains one of the most sought-after gifts with the innate ability to make us feel transformed in seconds. Intoxicating, captivating and unique, there’s truly a scent for everyone.

Types of perfume
From the potent perfume oil to eau Fraiche (the lightest type you can get), there a quite a few types of fragrances. To guide you to your signature scent, these are the most common types…
Originally derived from Cologne in Germany, cologne is the lightest type of fragrance and consists of around 2-5% of perfume oil and alcohol. Typically encased in larger bottles, it will last for two hours on the skin.
Used to describe fragrances for men and women, Eau de Parfum contains around 15-20% of pure perfume essence and is the strongest in concentration. Lasting anywhere from five to eight hours, it is the most popular choice in fragrance.
Lighter than perfume but stronger than cologne, Eau de Toilette is a fragrance that has a 5-10% concentration of perfume oil and alcohol. Made to linger for three hours, it is usually reserved for daytime wear.

Trending scents:
The sweet smell of luxury: Oud is the core ingredient to some of the deepest, warmest and most sensual scents in the fragrance world. Oud emits a woody, tobacco-like aroma, ranging from sweet to earthy, with some notes of leather and spices. It is derived from the tropical agar tree, with the dense, dark caramel-coloured resin coined liquid gold. A raw and expensive ingredient—fewer than 2% of wild agar trees produce it.
Stop and smell the roses! Flowery, powdery and slightly sweet, the addition of rose can add a fragrant twist. From light and delicate scents to intense aromas, floral fragrances are one of the broadest fragrance families. Did you know that the sweet smell of rose is said to reduce stress and lower your heart rate?
Zest is best: Bite through heavy, woody oud notes with a zesty citrus burst. Not to be confused with fruity fragrances, citrus refers to tangy scents for a revitalising feel. Think: a squeeze of lemon, zingy bergamot, fresh orange or punchy pink pepper.
Spice up your life: Inhaling a waft of spicy scents makes you feel warm inside. One of the most popular fragrance categories, spicy and oriental aromas are often comforting. Vanilla, cinnamon, and amber-like scents will conjure images of gingerbread, mulled wine, and toffee apples, providing you with nostalgic joy, whatever the season. Another reason to embrace cinnamon scents? The aroma alone can reduce drowsiness, aches and the frequency of headaches.
Worth the splurge: We’ve all heard of quality over quantity—and it’s true. From Creed to Baccarat Rouge, some perfumes cost a pretty penny. The price of perfume will reflect the intensity and longevity of the scent. If you’re prepared to pay up, fragrances formulated from exquisite, highest-quality ingredients can be yours to enjoy—at a premium.

Fragrance for every mood
Fragrance can move us in many different ways. From lifting, energising, boosting productivity and calming, there is a strong relationship between scent and our mood.
Jasmine is considered one of the key ingredients in a perfumer's palette. Sitting firmly within the floral family, it is a comforting scent that promotes rest. The sleep-inducing scent is an ideal option to calm whilst we traverse through these uncertain times.
Find your inner peace with lavender. Known to help reduce stress and anxiety since the art of aromatherapy has been practised. This favoured relaxation-inducting note stimulates a tranquil state of mind.
Another member of the floral family, rose, is considered classic and timeless when it comes to perfume. It will help balance your mood and promote a comforting, restful state of mind—perfect if you need a little you time.
Bergamot is shown to reduce stress and promote relaxation. Lifting your mood and fatigue, leaving you feeling awake and refreshed—perfect for those down days.
Fresh, clean and energising citrus scents help uplift and boost your mood, reducing feelings of stress and anxiety. The stimulating aroma will re-invigorate your self.
Sandalwood is a deep, warming, lingering scent most often used as a middle or base note in fragrances. The grounding scent aids emotional balancing and is linked to meditation. Often considered an aphrodisiac, this note also promotes feelings of comfort, security and well-being.
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